Is ExactTarget acquired by Salesforce?

Is ExactTarget acquired by Salesforce? added more marketing power to its arsenal today with the purchase of ExactTarget for $2.5 billion. It is the company’s largest acquisition to date, second to Buddy Media, which it bought last year for $689 million.

When did Salesforce acquire ExactTarget?

2013: ExactTarget Acquisition to Create Marketing Cloud Salesforce truly stepped into the marketing space in June 2013 with their acquisition of ExactTarget ($2.5B).

Who owns ExactTarget?
The following June, ExactTarget was acquired by for $2.5 billion.

What is Radian6 Salesforce?

Founded in 2006, Radian6 helps companies monitor the social web (Facebook, Twitter, blogs, YouTube, forums and so on) in order to provide actionable insights in real-time and thus enable its clients to effectively join conversations with customers and prospects.

What is pardot called now?

Marketing Cloud Account Engagement
Announced at Salesforce World Tour Sydney, a number of Marketing Cloud product names are changing. Pardot, one of Salesforce’s marketing automation tools, will be renamed to Marketing Cloud Account Engagement.

What is Pardot called now?

When did Salesforce acquire radian6?

SAN FRANCISCO, May 2, 2011 – [NYSE: CRM], the enterprise cloud computing ( company, today announced it has completed its acquisition of Radian6, the industry-leading social media monitoring platform used by more than half of FORTUNE 100 companies.

Who started radian6?

The Fredericton company was founded by Marcel LeBrun, Chris Newton and Chris Ramsey in 2006. Dubbed Venture Capital Deal of the Year by Canada’s Venture Capital & Private Equity Association (CVCA), the purchase of Radian6 was the largest acquisition Salesforce had made to date at the time.

Is Marketing Cloud replacing Pardot?

This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here. Pardot and Marketing Cloud have a lot in common.

Is Pardot now marketing cloud?

Pardot is Renamed Marketing Cloud Account Engagement.

What are Salesforce acquisitions?

In 2019, Salesforce acquired Tableau, a data visualization software company, for $15.7 billion and ClickSoftware for $1.35 billion. In 2020, Salesforce acquired Acumen Solutions, a consulting firm, for $570 million, Vlocity, a CRM company, for $1.33 billion, and Slack Technologies for $27.7 billion.

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