What are self-mailers?

What are self-mailers?

Self-mailers are a powerful, cost-effective direct mail format that allows for plenty of creative options. They allow you to expand your message by adding one or more panels yet still folds down to a letter-sized piece, keeping your postage as low as possible. It’s an attractive direct mail solution for marketers.

What does a self-mailer look like?

A self-mailer is any sort of direct mail marketing material that is mailed without an envelope. A self-mailer can be any of the following: A postcard. A sheet of paper or cardstock that is folded and sealed at the edge.

How much is postage for a self-mailer?

The folding and tabbing costs will largely depend on the design of the piece and how it will need to be folded and tabbed. Addressing and preparing the mail to receive discounted postage rates costs about $5.00/1,000 to $14.00/1,000, but this could save considerably on envelope and inserting costs.

What advantage do self-mailers have over a mailer with an envelope?

Because they require no envelope, self-mailers have no envelope or inserting costs. This makes them a great option for tight budgets. When unfolded, self-mailers provide lots of real estate for graphics and messaging.

What is a self-mailer brochure?

A self-mailer is promotional material that’s mailed without an envelope. It can be anything from a simple postcard to an elaborate brochure or catalog.

What is a folded self-mailer?

The folded self-mailer is one of the most eye-catching direct mail pieces you can send. It’s created by folding a single piece of paper, into panels (trifold, bifold, or oblong), and then sealing it along the edge.

Does envelope size affect postage?

Different postage prices apply to postcards, letters, large envelopes (flats), and parcels. In general, the bigger your mailpiece, the more it will cost to mail.

Can you mail a letter in a handmade envelope?

As long as your handmade envelope weighs under one ounce*, it won’t require any additional postage.

Can you mail a booklet without an envelope?

The USPS has rules that require certain size booklets and folded self-mailers to have tabs or affixtures to seal the mail piece. Any piece that is considered a letter size piece that has any folds will need tabs or be required to mail as non machineable.

How much space to leave at the bottom of a postcard?

If the barcode is not included in the address block, it will be placed across the bottom of the postcard, toward the right side corner. Leave a space 3/4″ x 4-7/8” in the lower right-hand corner to allow for it.

How many wafer seals do I need?

Cover must have a minimum basis weight of 20 pounds. If no more than 4-1/4 inches high and 6 inches long, 1 tab or wafer seal in middle of trailing left edge. If more than 4-1/4 inches high or more than 6 inches long, 2 tabs or wafer seals within 1 inch of top and bottom edges.

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