Who produced the Australia Day lamb ad 2017?

Who produced the Australia Day lamb ad 2017?

“Hey Ma, I told y’all Australia was real,” says one American in the TVC, Australian Lamb: The Lost Country of the Pacific. The highly anticipated ad created by The Monkeys, part of Accenture Interactive, for Meat & Livestock Australia (MLA), features hidden jokes, political digs and mouth-watering lamb.

Who is in the lamb ad?

Premier Mark McGowan has laughed off the latest Australian lamb advert which depicts him as a leader who would prefer the State was shut to the world. Mr McGowan copped a brutal dig from Meat and Livestock Australia in a three-minute clip entitled “The Lost Country of the Pacific”.

When did the lamb ads start?

The We Love Our Lamb Campaign is a domestic marketing campaign launched by Meat and Livestock Australia (MLA) in 2004 that focuses on issues concerning lamb consumption primarily through comedic means.

Why do we eat lamb on Australia Day?

Historical precedent or not, eating lamb on Australia day is the birth-child of great advertising. It captures a significant day celebrating the arrival of the First Fleet, and injects it with a true-blue human truth – we love our lamb.

Who is in the 2017 lamb ad?

It begins with a group of Indigenous Australians having a barbecue on a beach as one by one, ships of explorers reach the shore. The cast of the ad is diverse, with guest appearances from Cathy Freeman, Wendell Sailor, Poh Ling Yeow and former chair of the National Australia Day Council Adam Gilchrist.

Who does the Australian lamb ads?

Graeme Yardy, Domestic Market Manager at MLA, is one of the key figures behind it all. Here, he shares how the ad came together and how it’s been received so far.

Is lamb an Australian thing?

In Australia, sheep are produced in a wide range of climates – from the arid and semi-arid parts of the inland region, to the high rainfall areas of New South Wales, Victoria, South Australia and Tasmania. The southwest corner of Western Australia is also an important lamb-producing region.

What is the lamb ad?

Jan 10, 2022 Post-Christmas, there’s no tradition more anticipated than the release of the annual lamb ad. Each year, Meat and Livestock Australia sends out a searing roast in honour of the Aussiest of meats – lamb.

Can you eat a goat?

There are many breeds of goat that can be used for goat meat. While it’s not common in western cuisine, goat meat works well with flavors of Asian, African, Caribbean, and Middle Eastern cuisine, where it’s mostly consumed.